Product & AI Leadership
Senior PM — AI Systems & Enterprise SaaS
The gap between what AI can do and what enterprises will actually ship is a product problem. 8+ years in B2B taught me that problem. The last few years taught me the AI side.
At a glance
Selected Work
Four projects at the intersection of AI, enterprise SaaS, and the hard question of what actually ships vs. what just demos well.
At Vendasta, high churn was the symptom. The actual problem was that customer data lived in 6 different systems and no one had a coherent view of it. I found the gap, built the business case, and launched the reporting and analytics platform that reduced churn by 89%.
Read case study →Building AI features in enterprise is a different problem than building AI features in a startup. Here's what that difference actually looks like.
03A personal project that became a working product. Multi-step autonomous research with adaptive loops and structured scoring.
04"It seemed good in testing" is not an enterprise-grade evaluation strategy. This is what a real one looks like.
About
My background is B2B SaaS — data infrastructure, enterprise IAM, platform architecture. I've worked at companies where the sales cycle is long, the compliance requirements are real, and "move fast" is not a strategy. That context shapes how I think about AI: not as a feature to ship, but as a system to govern.
My move into AI was deliberate. I spent months studying the actual capability curve before I led my first AI product. I've built agentic workflows, evaluation frameworks, and governance layers for enterprise deployment. I've seen what happens when teams skip the hard parts — trust architecture, data quality, edge-case behavior — and I know how to not do that.
Outside of product work, I'm working toward my private pilot license. It turns out that pre-flight checklists and pre-launch checklists have more in common than most people think.
Areas of Depth
Oct 2024 — Present
Creo Softech
Advising a startup building a small-business marketplace with localized discounts and promotions. Leading customer discovery, MVP scoping, and go-to-market for the pilot launch.
May 2021 — Sep 2024
Vendasta Technologies
Owned platform and infrastructure for a B2B SaaS company with $93M revenue and 10M+ active users. Shipped a reporting and analytics platform that reduced churn by 89% and saved $9M in ARR. Built and launched a conversational AI assistant using generative AI and custom data. Led data governance and RBAC initiatives reducing security incidents by 70%. Managed a team of 7 PMs.
Mar 2020 — Feb 2021
Userful Corporation
Led strategy and execution for the digital signage segment of a B2B SaaS AV company. Spearheaded end-to-end development of a new digital signage solution, growing segment revenue by 17%.
Jun 2017 — May 2019
Greenview Capital Group
Led automation and digital transformation at an asset management firm with $250M AUM. Transformed the reporting and analytics system, saving $1.5M — 28% of operational costs.
Sep 2014 — Jul 2016
ZeroMiles
Co-founded a social impact startup focused on healthcare cost reduction and clean water access. Scaled to 6,000+ users, secured institutional and government funding.
Contact
Got a product problem, a half-formed idea, or just want to think through something out loud? I'm always up for a good conversation.